Starting with Video for Content Marketing - What you need to Know

It can be hard to justify buying a dedicated video to produce content to promote your business. The good news is that you can get amazing videos by merely using your cell phone in your back pocket. We don't recommend that you run out and buy the most expensive camera that you can with a lot of budgets, the fact is cameras that come on mobile phones are so good that they can be used for almost all marketing purposes. Unless you're a massive company with a bottomless pit of money to spend on making videos, the option of making videos with your mobile phone is the way to go.

The first thing to do is to record your video for the platform you're going to be posting on for example if you'll be posting to YouTube or Facebook. Make sure you record horizontally since that is a standard video format. Resolution or video quality is key to ensuring the quality of your videos. In 2019, the standard variety was 720P across almost all platforms. High definition is quickly going to wayside as people are beginning to expect 4K footage everywhere they look. At this stage, 4K doesn't come on all devices yet, so make sure you're recording in at least 1080 (what is considered full high-definition) so that you can easily change the settings on your phone's camera or video settings manual.

Where you put your subject within the frame is essential for creating an aesthetically-pleasing composition. Keep in mind the Rule of Thirds this concept is to divide your frame and discuss both horizontally and vertically and where were those lines intersect the points you want to place your subject or adjective interest. If you can spend some cash, we recommend getting a mobile lens that can work with your mobile phone. By having lenses for your phone, you can immediately increase not only the quality of what you are recording but also what you can capture from the subject.

Making videos is a great way to enhance your search engine optimisation strategy or pay per click marketing strategy as they are an engaging way to create content that people are more likely to click. As of 2019, 94% of users said that they are more likely to interact with dynamic content when they are scrolling through Instagram or Facebook. As for SEO, YouTube plays a vital role in sending social signals to your content and is also a great way to enhance click through from videos to your content.