When you are setting up a new SEO campaign for your business or for a client, it can be difficult to know which metrics are worth measuring and which are not. Understanding the metrics that you are going to use to measure the success of your campaign comes down to the goals of you or the client.
For a client that is looking to increase awareness and a scale up their business, they might be more interested in the number of impressions that they are receiving, whereas for a local business it comes down to the number of clicks and the number of people who take the next action on their website.
Knowing which metrics you are going to measure is important before setting out on a new SEO campaign. it's important that you discuss the goals and tangibles of a project with your client or with the business owner.
Work with your client or the business owner to find out what they are hoping to achieve from the search engine optimisation campaign and develop metrics that are going to define how you measure success.
So, here are the main SEO metrics that you should be measuring as a marketer:
Organic Traffic.
Leads &/Or Sales.
Organic Clickthrough Rate (CTR)
Keyword Rankings.
Backlinks/Referring Domains.
Bounce Rate.
Pages Per Session.
Average Page Load Time.
In order to accurately measure the success of an SEO campaign, you need to consider and measure multiple metrics at any one time. Keeping an eye on these metrics will also provide you with the opportunity to be able to test, understand what's working, and where you might be going wrong. Rather than relying on one or two tools for analytics, it really is better to get a broad understanding of how your website is performing with multiple analytic tools and data.